My journey began in a typical bed shop back in 2012. As a diligent salesperson with an unwavering commitment to customer service. I found myself in the midst of an industry clouded by smoke and mirrors, where customers were overwhelmed by endless bed options that all boasted different, yet essentially the same, features.

    Another obstacle that I noticed was the uncertainty regarding the customer's own comfort preference. It's an all-too-familiar scenario you quickly lie on a bed in the store, but it's impossible to determine whether that bed will provide a comfortable nights sleep based on a few fleeting minutes, especially while a salesman stares at you. The experience often leaves you feeling uncertain.

  • These realisations triggered a fundamental shift in my perspective, igniting a journey to disrupt the industry and establish a new standard of honesty, transparency, and integrity.

    I no longer wanted to be part of the problem. Instead, I envisioned building a solution - a mattress brand that would cut through the noise, simplify choices for customers, and stand by its promises.

  • Sloom, a South African mattress brand, was established in 2016. The primary goal of Sloom is to simplify the mattress-buying experience with a unique comfort adjustable mattress. Sloom's products are designed to eliminate the confusion and frustration of commission, high markup beds in the South African Market. What sets our products apart is the modular design, meaning they can easily be adapted to suit customer's needs without being wasteful with resources.

    As an online exclusive sleep company, we sell directly to you, the consumer. The mattress is delivered straight to your door in an easy-to-handle size box.





Be a part of our journey as we continue to redefine the sleep industry,
one mattress at a time.