Why Compress our Mattresses?
Gone are the days where your only option to buy a bed is to visit a store where the beds are all lined up next to each other begging for a test drive. Consumers can now purchase their beds online and have it shipped to their doorstep compressed inside a box. Hence, bed in a box. Innovative packaging technology allows mattress manufacturers to reduce the packaging size of a mattress drastically. A Sloom mattress’s volume is reduced by around 70% of its original volume. This allows us to ship the bed in a box across South Africa cost-effectively. The bed in a box concept, however, isn’t new, as the industry booms overseas with brands like Casper and dozens of other dot-com start-ups that have arrived on the scene over the past four years. The model of distribution in the bedding industry has seen significant disruption so much so that conventional mattress brands are also gearing themselves similarly to compete. In South Africa, the adoption of these technologies has not been that significant, with a few start-ups coming and going. Mainly because cheap mattresses make the bulk of the South African market, and cheap mattresses can’t be compressed because they will not recover. As we see more and more customers getting used to shopping online, we can expect the online retail industry for beds to pick up as well with the bed in a box concept that’s perfect for eCommerce.