INNOVATION : MATTRESS IN A BOX
Sloom is a South African Mattress brand established in 2016. Our main goal is to simplify the mattress buying experience with our mattress in a box. Sloom’s products are designed to eliminate the confusion and frustration of commission driven, high markup beds in the South African Market. As an online exclusive sleep company, we sell directly to consumers. The mattress in a box is delivered to your door in an easy-to-handle sized box.
PROBLEM
A few years ago while selling beds in the retail industry, one of my biggest frustrations was the amount of different beds. And all their different (but technically the same) features. Clients feel overwhelmed. Certain terms like ‘Orthopeadic’ are just over used terms with little substance. It became my mission to understand the detail and composition of each bed.
UNCERTAINTY
Another obstacle: uncertainty regarding your own comfort preference. You quickly lie on the bed in store. You still feel uncertain. It is impossible to determine whether you will comfortably sleep on bed by only laying on it for a few minutes, while the sales man creepily stares at you.
THE IDEA BEHIND MATTRESS IN A BOX
In 2015 I toyed with the idea of incorporating different comfort layers in a single mattress. It started as a turn mattress, with two different comfort levels. One on each side. Later, this became a customizable mattress with four different levels. Each layer contributing to the mattress as a whole. Mattress in a box began to come to life.
THE SHOP
Owning a brick and mortar retail shop comes with excessive overheads. Bad location is always a determinant. Thus, my drive to create an online shop that’s superior to all the established bed stores. Simplifying your mattress buying experience by offering a mattress in a box, online.
INNOVATION : MATTRESS IN A BOX
Sloom is a South African Mattress brand established in 2016. Our main goal is to simplify the mattress buying experience. Sloom’s products are designed to eliminate the confusion and frustration of commission driven, high markup beds in the South African Market. As an online exclusive sleep company, we sell directly to consumers. The mattress in a box is delivered to your door in an easy-to-handle sized box.
PROBLEM
A few years ago while selling beds in the retail industry, one of my biggest frustrations was the amount of different beds. And all their different (but technically the same) features. Clients feel overwhelmed. Certain terms like ‘Orthopeadic’ are just over used terms with little substance. It became my mission to understand the detail and composition of each bed.
UNCERTAINTY
Another obstacle: uncertainty regarding your own comfort preference. You quickly lie on the bed in store. You still feel uncertain. It is impossible to determine whether you will comfortably sleep on bed by only laying on it for a few minutes, while the sales man creepily stares at you.
THE IDEA BEHIND MATTRESS IN A BOX
In 2015 I toyed with the idea of incorporating different comfort layers in a single mattress. It started as a turn mattress, with two different comfort levels. One on each side. Later, this became a customizable mattress with four different levels. Each layer contributing to the mattress as a whole. Mattress in a box began to come to life.
THE SHOP
Owning a brick and mortar retail shop comes with excessive overheads. Bad location is always a determinant. Thus, my drive to create an online shop that’s superior to all the established bed stores. Simplifying your mattress buying experience by offering a mattress in a box, online.
Simplifying your mattress buying experience
Selling Sloom directly to our customers through the online shop reduces unnecessary costs. On both show rooms and expensive distribution.