INNOVATION
Sloom is a South African Mattress brand established in 2016 with the main goal of simplifying the mattress buying experience with our mattress in a box. Our products are designed to eliminate the confusion and frustration of commission driven, high markup beds in the South African Market. As an online exclusive sleep company, we sell directly to consumers with products being delivered to your door in an easy-to-handle sized box.
PROBLEM
A few years ago, while in the retail industry, selling beds, one of my biggest frustrations was the massive amount of different beds and all their different (but technically the same) features. Clients were overwhelmed. And certain terms like ‘Orthopeadic’ was just terms overly used with little to substantiate it. It became my mission to understand every detail and composition of each bed.
UNCERTAINTY
Another obstacle was clients’ uncertainty regarding which comfort preference to choose. And a quick laying on the bed in store did not suffice, as it is impossible to determine whether one will comfortably sleep on a certain bed by only laying on it for a few minutes while the sales man creepily stares at you.
THE IDEA
In 2015 I started with the idea of incorporating different comfort layers within a single mattress. Which started as a turn mattress with two different comfort levels, one on each side, later became a customizable mattress with four different levels, each layer contributing to the mattress as a whole.
THE SHOP
Owning a brick and mortar retail shop with excessive overheads as well as a bad location, played a valuable role in my drive to create an online shop that’s superior to all the established bed stores. Simplifying your mattress buying experience.
INNOVATION
Sloom is a South African Mattress brand established in 2016 with
the main goal of simplifying the mattress buying experience. Our products are designed to eliminate the confusion and frustration of commission driven, high markup beds in the South African Market. As an online exclusive sleep company, we sell directly to consumers with products being delivered to your door in an easy-to-handle sized box.
PROBLEM
A few years ago, while in the retail industry, selling beds, one of my biggest frustrations was the massive amount of different beds and all their different (but technically the same) features. Clients were overwhelmed. And certain terms like ‘Orthopeadic’ was just terms overly used with little to substantiate it. It became my mission to understand every detail and composition of each bed.
UNCERTAINTY
Another obstacle was clients’ uncertainty regarding which comfort preference to choose. And a quick laying on the bed in store did not suffice, as it is impossible to determine whether one will comfortably sleep on a certain bed by only laying on it for a few minutes while the sales man creepily stares at you.
THE IDEA
In 2015 I started with the idea of incorporating different comfort layers within a single mattress. Which started as a turn mattress with two different comfort levels, one on each side, later became a customizable mattress with four different levels, each layer contributing to the mattress as a whole.
THE SHOP
Owning a brick and mortar retail shop with excessive overheads as well as a bad location, played a valuable role in my drive to create an online shop that’s superior to all the established bed stores. Simplifying your mattress buying experience.